Effective Business Communicating NCFE Level 2

Objectives
At the end of the course students will be able to:

• Describe the essential elements of business communications
• Adopt good practice with a variety of communication methods
• Choose appropriate communication methods
• Identify ways of improving personal communications skills

Student Profile
This programme is designed for people who wish to improve their skill in selecting appropriate communication methods, and in delivering their message effectively.

Study Method
The course is designed for study by distance learning at work or at home.  Students receive course manual, assignments and studyguide plus tutor support by telephone, mail and email.

Duration
Students may study over any timescale of up to one year. To complete the course will take in the region of 60 hours of study.

Study Pack
Your study pack contains everything required to complete your course and no further purchases are necessary.

Assessment
This course is assessed through a series of tutor marked assignments. No attendance at an exams centre is required.

Accreditation
At the end of this course successful learners will receive a level 3 NCFE Award certificate of achievement. That means that it is independently accredited at a level of learning equivalent to level 3 on the National Qualifications Framework (NQF) for England, Wales and Northern Ireland. The course is provided in conjunction with Kendal Publishing Limited – a licenced NCFE centre.

Course Outline
Module 1 :
The Essentials of Communication 
  
The Importance of Good Communication   Modes of Communication   
The Key Elements of Communication
The Whole Message  
What Does the Recipient Expect?     

Module 2 :
Sending Informal Messages
Memoranda ('Memos') 
Electronic Mail (Email)  
Text Messages   
Facsimiles or 'Faxes'      

Module 3 :
Sending Formal MessagesLetters – The First Impression 
Letters – Greetings and Sign-Off
The Details   
Letters – Writing Clearly 
Letters – Writing Accurately  
Formal Emails  
Reports and Proposals    
Reviewing Formal Letters and Reports
 
Module 4 :
Two-Way Communication      
The Telephone   
Using the Answer Phone  
Using the Mobile Phone  
Face-to-Face Meetings      

Module 5 :
Presentations      
Presentation Skills
First Impressions,
Explaining Your Points Clearly Humour
Inviting Discussion
Ending the Presentation
    
Module 6 :
Advertising      
Press Releases   
Newspaper Advertisements  
Direct Mail   
Web Sites